We, Gift Desires, believe in serving our Customers in Best possible way. Hence we try to innovate products, which will help our Customers. Whether it is Corporate Gifts for Employees or Corporate Gifts for Clients, it is always a difficult task to pick up right Corporate Gifts. We always wonder what to offer next. This is a crucial decision, because it is attached to image of Company.
To help our Customers to take right decision, we provide Corporate Gift Trends. This is a unique service, provided by us. These Corporate Gift Trends are derived through complex algorithm on our website. Every month, thousands of Customers visit our website. With user activity on our website, we derive these Gift Trends, to let you know which products are famous among Customers. It lets you know which Corporate Gifts are trending and which Corporate Gifts are being bought by Companies.
So, let us look at what was trending in the month of March 2017.
MOST POPULAR CORPORATE GIFT - CATEGORY
Predictably, Office Utilities came out to be No. 1 Corporate Gift category in the month of March. During period of April to June, Company usually have their team meetings, celebrations after March ending, Supplier Meets, Distributor Meets, etc., either to celebrate past successes or pan out future plans or strategic goals for the next financial year. Office Utilities provide range of products, which are really useful in day to day office life. Hence Office Utilities are preferred Corporate Gift during this period. With 21% of overall demand for Business Gifts, it was a clear winner. Our clients opted for various products in the category as their next Corporate Gift for their Employees or their Clients and stakeholders. Corporate Gift Hamper was the most preferred Corporate Gift in this category. Corporate Gift Hampers provide the benefits of utility products, at the same time, it carries the attraction of the gifting. Table Top Items like Desktop Card Holder, Pen Stand, Table Clocks, etc. were the other favorites.
Electronics continue to be a challenger to all gift categories. It stood at No. 2 in the month of March 2017. It was very close to No. 1 category, at 17% of overall demand for the Corporate Gifts. Credit Card Pen Drive was the most famous product in this category, followed by Power Banks. Credit Card Pen Drive is very good Promotional Gift which can be offered to Employees as well as Customers. Companies prefer it as it offers huge space for branding. You can print multi color logo of your Company or Product. At the same time, it offers great utility to the user. This means this product will never be away from the sight of the user. In turn, your brand is constantly visible to its users. Promotional Power Banks are Best product for Brand Promotion. Given increase in usage of electronic gadgets, demand for Power Bank has only increased in past couple of years. Bluetooth Speakers also saw huge demand. It stood at No. 3 product within this category. Other types of Pen Drives like Customized Pen Drives, Twister Pen Drive, etc., were also in huge demand. All these Pen Drives put together saw 21% demand within the category.
Home / Personal Care Products
With focus on meetings during this season, Companies are looking to provide Home Care products to their employees. This category gave stiff competition to Electronics category. This category saw 17% demand of overall Corporate Gifts, just a few decimal points behind Electronics. Umbrella, Mugs and Wall Clocks were the major Gift Items, within this category. All of these products contributed to 67% of overall demand in this category. All these products are great utility products. Employees will not mind using these products themselves. This will ensure that your brand is visible all the time. Your employee will always be connected to the brand / company. This will increase their attachment to the company and also their performance.
Other notable Corporate Gift categories which saw significant demand, are Polo T-Shirts with Company Logo, Bags, Awards, Silver Coated Products and Corporate Chocolate Gifts.
Top 5 Corporate Gift Items in March 2017
Corporate Gift Hampers
Corporate Gift Hampers continue to be the most favorite Corporate Gifts among our Customers. Corporate Gift Hampers stood at No. 1 in terms of Popularity of Corporate Gifts, during March 2017. Corporate Gift Hampers are packs of Assorted Gifts which are specially made for corporate world. All gifts are picked and chose basis the usage to Office Employees and Clients. These come in very attractive Gift packing, so it is very handy to 'Pick and Gift'. There are multiple products in one Corporate Gift Hamper, which are usually pre-selected, so companies should not worry about making a special gift themselves. This makes Corporate Gift Hampers most famous among Customers. While Corporate Gift Hamper is famous throughout the year, it is being most sought during festive seasons like Diwali and New Year. Corporate Gift Hampers are also popular Corporate Gifts during Corporate events like meetings, celebrations, etc. Corporate Gift Hampers offer many advantages. With Corporate Gift Hampers, you can give multiple Gifts to your Clients in one go. Corporate Gift Hamper comes in attractive packaging. This means that you can offer Corporate Gifts to your Clients without any further Gift packaging. Corporate Gift Hampers are Best Corporate Gifts you can offer to your Clients, Employees and Office Staff.
Credit Card Pen Drive
Credit Card Pen Drive is a Pen Drive in Credit Card Shape. It is also popularly known as Visiting Card Pen Drive or Credit Card USB Flash Drive. This was the 2nd Most Famous Corporate Gifts during March 2017. The shape and size of this Pen Drive resembles Credit Card, Visiting Card or ATM Card. Hence it is called as Credit Card Pen Drive. It is very famous Corporate Gift and also the Best Promotional Item for marketing. Credit Card Pen Drive is a data storage device that includes Flash memory with an integrated USB interface. Memory can be read through any Computer Device having any operating system - Windows or iOS. Memory Cards are easily re-writable and quite handy. Memory Card is in-built into the Credit Card Pen Drive. Memory card is available in various capacities like 4 GB, 8 GB, 16 GB, 32 GB, 64 GB, etc. Depending on your need, you can pick up Credit Card Pen Drive with right memory capacity. Credit Card Pen Drive offers entire surface for branding. You can print your company logo or product logo. Credit Card Pen Drive offers a large space which is visible whenever the product is being used. Credit Card Pen Drive is digitally printed, just like your visiting cards, credit cards, Debit Cards or ATM cards. We can print all the colors in your Logo. This makes it beautiful product to promote your brand. Credit Card Pen Drive is very light in weight and small like a visiting card. It is very easy to carry around. It can fit in your pocket. You can keep it in your Wallet as well. Whenever you need to use it, you can just pull the chip out and it is ready for use. If you want to carry, fold the chip into card and that's it. Credit Card Pen Drive is very useful in your day to day life. It does not require any installation of software. It can be used in any computer in the world, with USB drive. You can just plug it in USB slot and it is ready to use. You can easily store your files and folders. You can copy, create, delete and amend your files easily. It is easily re-writable. This makes it a very useful Corporate Gift. Usually companies load its company presentation in Credit Card Pen Drive, before offering it to its Clients and Customers. Since it is quite useful, it ensures that your customers are using it frequently. This means that your branding is visible to them frequently, almost every day. It is a durable product, which ensures that your branding is visible for a very long time. It keeps on reminding your customers, about your products and services again and again. Presentation in the Credit Card Pen Drive will provide useful and handy information about your company, to your Clients. Hence it has all the qualities of a Best Promotional Product.
Customised Power Banks
Customized Power Banks stood at No. 3 among all Corporate Gifts. Customized Power Banks are Best Promotional Products. In today's world, we are surrounded by many electronic gadgets. These electronic gadgets need power from time to time. Power Banks are small and light, which you can carry from one place to another very easily and comfortably. Products like iPad, Mobile Phones, Tabs, etc. are very useful in our day to day life. These gadgets make our work easy. It connects us to the world with ease while we are on the Go. While doing so, these gadgets consume power. Hence there is a need of portable charger to keep these gadgets ON all the time. Hence Custom Power Banks have become very useful. Customized Power Banks are handy and can be carried easily. Customised Power Banks are very useful to recharge these gadgets. It ensures that our work does not get hampered because of these gadgets running out of power. In today's world, use of Customized Power Bank has become necessary and important for every individual. This has made Power Bank a very good Corporate Gift. Companies also use Promotional Power Banks as a powerful tool for Brand Promotions. Promotional Power Banks have become very famous Promotional Product among company now a day, because of the possibility of logo printing on it.
Corporate Polo T Shirts with Company Logo
Polo T Shirts are All Time favorite Corporate Gifts. As season of Corporate Events, meetings and celebrations have set in, demand for Logo T-Shirts have gone up significantly. This product stood at No. 4 in the overall Corporate Gift demand. Polo T Shirts are considered as casual wear by many companies. They allow their employees to wear Polo T Shirts during office time. Corporate T Shirts offer a great opportunity for companies to promote their brand with employees. It also keeps them engaging with your brand whenever they are wearing it. Polo T Shirts with Company Logo also promotes your brand externally, as your employees are going to wear it outside the office as well. During the team meetings, companies offer Polo T Shirts with Logo, to imbibe togetherness, since all of them will wear same color and design Polo T Shirts during the meeting. Polo T Shirts are very useful products. Since working population is becoming younger and younger, they prefer to wear Polo T-Shirts on many occasions. Whenever they wear this Company T Shirts with Logo, they will get connected to your brand and bring them to deliver more for your company. Employees will feel pride in every success of the company.
Crystal Trophy stood at No. 5 in Corporate Gift demand. As we mentioned earlier, this is the season of corporate meetings and celebrations. Companies set their goals this year. There are numerous meetings scheduled during this period. In the meetings, you also recognize the performers of last 1 year. Hence there is need to recognize people and award them. There is nothing which can beat Crystal Trophy to recognize them and make this occasion memorable for the life. Hence demand for Crystal Trophy has gone up substantially in last 1 month. Crystal Trophy looks elegant and are well received by the award recipient. We expect to have a good demand for Crystal Trophy in next few months. Though Crystal Trophies are little costly, it is worth offering it. No award can look better than Crystal Trophy.
Upcoming Corporate Gifts
While we have looked at what was Popular last month, it is also important to see which gift have a better chance to come up in the list in future months.
With rains approaching, demand for Promotional Umbrellas / Corporate Umbrellas has gone up significantly. Though it is not featuring in Top 5 Corporate Gifts, but it is not far behind. In India, April and May months are typically full of various corporate celebrations like
• External Stakeholders (like Distributors) to celebrate the previous year’s success
• Internal Employee recognition
• Team meetings for target setting
In this season, we usually look for a Corporate Gift which is useful for the users, at the same time, it can also promote our brand. During this period, there is nothing better than Promotional Umbrella. This will be useful during monsoon season. Also it will promote your brand, not only to the user, but to external world as well. At the same time, it does not hit your pocket as well, as Corporate Umbrellas are typically available in low budgets.
Promotional Mugs are coming up in a big way. This product was in huge demand during March 2017. While this could not get into Top 5 products list, we saw huge spike in demand of this product. We will not be surprised if it enters the elite club soon. Promotional Mugs offer big space for branding. Entire surface of the Mug is available to promote your brand. Hence when you offer Mugs as your Corporate Gift, it is visible to your customers or employee. Further, Mugs are very useful product. It is being used on daily basis. Hence your brand is visible every day. Whenever these Promotional Mugs are being used, it will remind about your company. You can print multi color logo of your company on the Promotional Mugs, which makes it an attractive Corporate Gift.
Now, You know the Gift Trends. We are sure that this will help to make up your mind, to pick up your next Corporate Gift. Since season of Conferences and exhibitions setting in, you will need to decide your Corporate Gift.
Please let us know your views on this article. Let us also know what do you prefer as your Corporate Gift to Employees and Clients. We would love to hear your thoughts.
All the views mentioned above are based on the database as well as practical experience of the author. Author is founder of Gift Desires, one of the renowned Corporate Gifting Companies in Mumbai.