We, Gift Desires, believe in serving our Customers in Best possible way. Hence, we try to innovate products, which will help our Customers. Whether it is Corporate Gifts for Employees or Corporate Gifts for Clients, it is always a difficult task to pick up right Corporate Gifts. We always wonder what to offer next. This is a crucial decision, because it is attached to image of Company.
To help our Customers to take right decision, we provide Corporate Gift Trends. This is a unique service, provided by us. These Corporate Gift Trends are derived through complex algorithm on our website. Every month, thousands of Customers visit our website. With user activity on our website, we derive these Gift Trends, to let you know which products are famous among Customers. It lets you know which Corporate Gifts are trending and which Corporate Gifts are being bought by Companies.
So, let us look at what was trending in the month of April 2017.
MOST POPULAR CORPORATE GIFT - CATEGORY
This is the time of team meetings. Hence there is temptation for Office Utilities as Corporate Gifts among Companies. Every 1 out of 4 Corporate Gifts was Office Utilities. This category came out to be No. 1 Corporate Gift category in the month of April. During period of April to June, Company usually have their team meetings, Celebrations, Supplier Meets, Distributor Meets, etc., either to celebrate past successes or pan out future plans or strategic goals for the next financial year. Office Utilities provide range of products, which are really useful in day to day office life. Hence Office Utilities are preferred Corporate Gift during this period. With 25% of overall demand for Business Gifts, it was a clear winner. Our clients opted for various products in the category as their next Corporate Gift for their Employees or their Clients and stakeholders.
Desktop Card Holder was the most preferred Corporate Gift in this Category. Desktop Card Holder is very useful product in the offices. You can do branding on Desktop Card Holder, which will be visible all the time. Other Desktop products, like Pen Stand, Table Clock, Photo Frame, etc. were also in demand. Corporate Gift Hamper was also preferred Corporate Gift in this category. Corporate Gift Hampers provide the benefits of utility products, at the same time, it carries the attraction of the gifting.
Home / Personal Care Products
There was more focus on gifting to Employees. This led to increase in demand for Home or Personal Utility Products as Corporate Gifts. With focus on meetings during this season, Companies are looking to provide Home Care products to their employees. This category gave stiff competition to Electronics category. This category saw 17% demand of overall Corporate Gifts. Promotional Mugs and Other Kitchen Accessories were leading products in this category. Other notable product in this category was Umbrella. With onset of Monsoon, Companies prefer to give Umbrellas to their Employees. Umbrellas can carry your brand, which will lead to brand promotion during monsoon. All these products are great utility products. Employees will not mind using these products themselves. This will ensure that your brand is visible all the time. Your employee will always be connected to the brand / company. This will increase their attachment to the company and also their performance.
Electronics continue to be on top of the chart. It stood at No. 3 in the month of April 2017. It was tad behind No. 2 category, at 16% of overall demand for the Corporate Gifts. Bluetooth Speakers were the most favorite product in this category, followed by Power Bank and Pen Drives.
Bluetooth Speakers are quite useful product in offices or at home. In offices, if you want to have joint calls with multiple people, you can connect your mobile to Bluetooth speaker. This will enable everyone to hear the conversation. At home, you can connect Bluetooth Speakers to any mobile devices with Bluetooth facility and you can hear your favorite songs without connecting it to wires. You can also do branding on the Bluetooth Speakers. This will help to promote your brand as and when Bluetooth Speaker is being used.
This was followed by Power Banks. Companies loved to give Power Bank to their Employees and Clients, as their Corporate Gift. Power Bank stood at No. 2 Corporate Gift product in this Category. Promotional Power Banks are Best product for Brand Promotion. Given increase in usage of electronic gadgets, demand for Power Bank has increased in past couple of years.
Credit Card Pen Drive was 3rd most famous product in this category. Credit Card Pen Drive is very good Promotional Gift which can be offered to Employees as well as Customers. Companies prefer it, as it offers huge space for branding. You can print multi-color logo of your Company or Product. At the same time, it offers great utility to the user. This means this product will never be away from the sight of the user. In turn, your brand is constantly visible to its users.
Other types of Pen Drives like Customized Pen Drives, Twister Pen Drive, etc., were also in huge demand. All these Pen Drives put together saw 30% demand within the category.
Other notable Corporate Gift categories which saw significant demand are, Bags, Awards & Trophies, Polo T-Shirts with Company Logo and Corporate Chocolate Gifts.
Top 5 Corporate Gift Items in April 2017
Desktop Card Holders
Desktop Card Holders stood No. 1 product in the month of April, as Corporate Gifts. Given that many conferences and meetings are scheduled during this period, Desktop Card Holders were most preferred as Corporate Gifts. Desktop Card Holders are usually a multi utility product. It usually comes along with other utilities like Clock, Pen Stand, Mobile Stand, Other stationery holders, etc. These are very useful products, especially in offices. It offers great utility to users. Typically, this can carry all your daily stationery needs. So, you can store all your daily needs at one place. This also acts as a promotional product, as Desktop Card Holder offers ample space for branding. Employees will love to use this product themselves, as it will help in keeping their desk neat and clean. Whenever an employee uses this product, your brand will be immediately visible.
Corporate Gift Hampers
Corporate Gift Hampers continue to be on the Top. However, this month, it saw some dip in popularity. Corporate Gift Hampers stood at No. 2 in terms of Popularity of Corporate Gifts, during April 2017. Corporate Gift Hampers are packs of Assorted Gifts which are specially made for corporate world. All gifts are picked and chose basis the usage to Office Employees and Clients. These come in very attractive Gift packing, so it is very handy to 'Pick and Gift'. There are multiple products in one Corporate Gift Hamper, which are usually pre-selected, so companies should not worry about making a special gift themselves. This makes Corporate Gift Hampers most famous among Customers. While Corporate Gift Hamper is famous throughout the year, it is being most sought during festive seasons like Diwali and New Year. Corporate Gift Hampers are also popular Corporate Gifts during Corporate events like meetings, celebrations, etc. Corporate Gift Hampers offer many advantages. With Corporate Gift Hampers, you can give multiple Gifts to your Clients in one go. Corporate Gift Hamper comes in attractive packaging. This means that you can offer Corporate Gifts to your Clients without any further Gift packaging. Corporate Gift Hampers are Best Corporate Gifts you can offer to your Clients, Employees and Office Staff.
Promotional Bluetooth Speakers saw a big spike in demand. It was the 3rd Most Popular Corporate Gift Item during the month of April 2017. Bluetooth Speakers are very useful product in day to day life. Since the theme of the month was gifting during conferences, Companies opted for product which is useful in both Offices as well as Home. So that their Employees and Clients can use these products on day to day basis. Bluetooth Speaker is one such product which is useful in Office as well as Home. In offices, if you want to have joint calls with multiple people, you can connect your mobile to Bluetooth speaker. This will enable everyone to hear the conversation. At home, you can connect Bluetooth Speakers to any mobile devices with Bluetooth facility and you can hear your favorite songs without connecting it to wires. Bluetooth Speakers offer opportunity to promote your brand. You can print your logo on the speakers, so that whenever it is being used, brand is visible and it is recalled by the user.
Customised Power Banks
Customised Power Banks stood at No. 4 among all Corporate Gifts. Customised Power Banks are Best Promotional Products. In today's world, we are surrounded by many electronic gadgets. These electronic gadgets need power from time to time. Power Banks are small and light, which you can carry from one place to another very easily and comfortably. Products like iPad, Mobile Phones, Tabs, etc. are very useful in our day to day life. These gadgets make our work easy. It connects us to the world with ease while we are on the Go. While doing so, these gadgets consume power. Hence there is a need of portable charger to keep these gadgets ON all the time. Hence Custom Power Banks have become very useful. Customized Power Banks are handy and can be carried easily. Customised Power Banks are very useful to recharge these gadgets. It ensures that our work does not get hampered because of these gadgets running out of power. In today's world, use of Customized Power Bank has become necessary and important for every individual. This has made Power Bank a very good Corporate Gift. Companies also use Promotional Power Banks as a powerful tool for Brand Promotions. Promotional Power Banks have become very famous Promotional Product among company now a day, because of the possibility of logo printing on it.
Credit Card Pen Drive
Credit Card Pen Drive is a Pen Drive in Credit Card Shape. It is also popularly known as Visiting Card Pen Drive or Credit Card USB Flash Drive. This was the 5th Most Famous Corporate Gifts during April 2017. The shape and size of this Pen Drive resembles Credit Card, Visiting Card or ATM Card. Hence it is called as Credit Card Pen Drive. It is very famous Corporate Gift and also the Best Promotional Item for marketing. Credit Card Pen Drive is a data storage device that includes Flash memory with an integrated USB interface. Memory can be read through any Computer Device having any operating system - Windows or iOS. Memory Cards are easily re-writable and quite handy. Memory Card is in-built into the Credit Card Pen Drive. Memory card is available in various capacities like 4 GB, 8 GB, 16 GB, 32 GB, 64 GB, etc. Depending on your need, you can pick up Credit Card Pen Drive with right memory capacity. Credit Card Pen Drive offers entire surface for branding. You can print your company logo or product logo. Credit Card Pen Drive offers a large space which is visible whenever the product is being used. Credit Card Pen Drive is digitally printed, just like your visiting cards, credit cards, Debit Cards or ATM cards. We can print all the colors in your Logo. This makes it beautiful product to promote your brand. Credit Card Pen Drive is very light in weight and small like a visiting card. It is very easy to carry around. It can fit in your pocket. You can keep it in your Wallet as well. Whenever you need to use it, you can just pull the chip out and it is ready for use. If you want to carry, fold the chip into card and that's it. Credit Card Pen Drive is very useful in your day to day life. It does not require any installation of software. It can be used in any computer in the world, with USB drive. You can just plug it in USB slot and it is ready to use. You can easily store your files and folders. You can copy, create, delete and amend your files easily. It is easily re-writable. This makes it a very useful Corporate Gift. Usually companies load its company presentation in Credit Card Pen Drive, before offering it to its Clients and Customers. Since it is quite useful, it ensures that your customers are using it frequently. This means that your branding is visible to them frequently, almost every day. It is a durable product, which ensures that your branding is visible for a very long time. It keeps on reminding your customers, about your products and services again and again. Presentation in the Credit Card Pen Drive will provide useful and handy information about your company, to your Clients. Hence it has all the qualities of a Best Promotional Product.
Upcoming Corporate Gifts
While we have looked at what was Popular last month, it is also important to see which gift have a better chance to come up in the list in future months.
Corporate Polo T Shirts with Company Logo
Polo T Shirts are All Time favorite Corporate Gifts. As season of Corporate Events, meetings and celebrations have set in, demand for Logo T-Shirts have gone up significantly. Polo T Shirts are considered as casual wear by many companies. They allow their employees to wear Polo T Shirts during office time. Corporate T Shirts offer a great opportunity for companies to promote their brand with employees. It also keeps them engaging with your brand whenever they are wearing it. Polo T Shirts with Company Logo also promotes your brand externally, as your employees are going to wear it outside the office as well. During the team meetings, companies offer Polo T Shirts with Logo, to imbibe togetherness, since all of them will wear same color and design Polo T Shirts during the meeting. Polo T Shirts are very useful products. Since working population is becoming younger and younger, they prefer to wear Polo T-Shirts on many occasions. Whenever they wear this Company T Shirts with Logo, they will get connected to your brand and bring them to deliver more for your company. Employees will feel pride in every success of the company.
As we mentioned earlier, this is the season of corporate meetings and celebrations. Companies set their goals this year. There are numerous meetings scheduled during this period. In the meetings, you also recognize the performers of last 1 year. Hence there is need to recognize people and award them. There is nothing which can beat Crystal Trophy to recognize them and make this occasion memorable for the life. Hence demand for Crystal Trophy has gone up substantially in last 1 month. Crystal Trophy looks elegant and are well received by the award recipient. We expect to have a good demand for Crystal Trophy in next few months. Though Crystal Trophies are little costly, it is worth offering it. No award can look better than Crystal Trophy.
With rains approaching, demand for Promotional Umbrellas / Corporate Umbrellas has gone up significantly. Though it is not featuring in Top 5 Corporate Gifts, but it is not far behind. In India, April and May months are typically full of various corporate celebrations like
• External Stakeholders (like Distributors) to celebrate the previous year’s success
• Internal Employee recognition
• Team meetings for target setting
In this season, we usually look for a Corporate Gift which is useful for the users, at the same time, it can also promote our brand. During this period, there is nothing better than Promotional Umbrella. This will be useful during monsoon season. Also it will promote your brand, not only to the user, but to external world as well. At the same time, it does not hit your pocket as well, as Corporate Umbrellas are typically available in low budgets.
Promotional Mugs are coming up in a big way. This product was in huge demand during April 2017. While this could not get into Top 5 products list, we saw huge spike in demand of this product. We will not be surprised if it enters the elite club soon. Promotional Mugs offer big space for branding. Entire surface of the Mug is available to promote your brand. Hence when you offer Mugs as your Corporate Gift, it is visible to your customers or employee. Further, Mugs are very useful product. It is being used on daily basis. Hence your brand is visible every day. Whenever these Promotional Mugs are being used, it will remind about your company. You can print multi color logo of your company on the Promotional Mugs, which makes it an attractive Corporate Gift.
Now, You know the Gift Trends. We are sure that this will help to make up your mind, to pick up your next Corporate Gift. Since season of Conferences and exhibitions have set in, you will need to decide your Corporate Gift.
Please let us know your views on this article. Let us also know what do you prefer as your Corporate Gift to Employees and Clients. We would love to hear your thoughts.
All the views mentioned above are based on the database as well as practical experience of the author. Author is founder of Gift Desires, one of the renowned Corporate Gifting Companies in Mumbai.